
GIVEUP
With GiveUp, we're redefining storytelling through clothing. Our upcoming releases will unfold episodically—each drop forming a chapter in a larger narrative told through uniquely designed shirts, centered on the philosophy of sacrifice and growth. These story-driven pieces will be released in sequence, inviting you to follow along as the story evolves. Alongside the episodic line, we’ll also continue to release standalone clothing that isn’t tied to the story but still reflects GiveUp’s clean, minimal, edgy aesthetic and core philosophy.

PILOT
This is the first design made for the concept. It stands alone as a limited-time release — a reflection of the unseen, the unspoken, and the facades we all wear. Once it’s gone, it won’t be coming back.